True to the innovative spirit of eCabs, Greta is driven by the possibility of a new challenge that requires a novel solution, applying her experience methodically and nurturing the team to overcome any obstacle that she encounters.
Meanwhile, Greta is constantly seeking to introduce measures that will reduce stress levels throughout the organisation to lead to a happier, healthier environment that is inherently more productive.
Perhaps the most critical part of her role is that of balancing an operation that relies equally on human capital and on a technological core – when these work in harmony they make for a smoother and leaner operation. Greta, understanding the responsibility that eCabs has as a corporate citizen, champions the team as a stakeholder and extends her nurturing spirit to the wider community.
She finds inspiration in the words of great leaders and the women who have helped transform our planet, taking on their wisdom to help guide eCabs as it grows into the enterprise that others will look to for example.